Thomas asks…Could someone summarize this in 2-3 sentences?~ ADVERTISING PARTNERS ~
by Linda Krochak
To maximize your marketing dollar, partnering with other advertisers is a good plan. Who are potential partners? Anyone who reaches the same target market that you do. Once you have determined this, you and your partner choose promotional strategies that will benefit both of you. In order to find suitable partners, the first step is to define your target market as specifically as
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